Will Changing Gender Roles Affect Marketing?

Most of us grew up with the concept of man and woman, which had clear and more defined gender roles. In a nutshell, gender was determined by the sex you were born. So you were either a male or a female. However, society is now adopting new concepts to this – some people who are born one sex may psychologically identify as another sex.

The strict gender norms, stereotypes and roles we’ve grown accustomed to are no longer written in stone.

According to the American Psychological Association, your true gender is determined by the interrelationship between gender expression, gender identity and gender biology. So in other words, your physical sex, what you identify yourself as and how you behave or present yourself is what determines your gender.

This can play out in multiple ways. For example, you could have a person who was born a woman, who identifies as a man, but still dresses and acts feminine. Or you could have a male, who identifies as a woman and dresses as one.

So the gender spectrum is pretty broad, which creates a bit of a conundrum for marketers. In the past, it was simple to identify a person by their gender, but today, it is completely up to the individual.

As we continue down the path to gender equality and diversity, these concepts will shift more. This is especially true for the younger generations, who are being brought up with this new way of thinking and self-expression.

For instance, you will now find gender-neutral pronouns and uniforms being inserted in elementary schools. Young children are even being given the option to identify as male or female. And, not to mention, the gender-neutral restrooms being added to schools and businesses.

It’s a new world and a new day, so it’s important for your business to keep up.

How Are Gender Roles Changing?

We know of all the different details we can collect about consumers based on analytics data we gather. But why hone in on the gender tidbit?

Maybe because gender is no longer just an identifier of your physical sex. And it’s likely because we’re finally seeing the psychology behind marketing to these sets of people.

Even Facebook has found gender to be of importance. This is why it now offers 71 options for gender. Plus, it has a gender option, so people can identify themselves how they want to on their platform. But that’s just political correctness.

Needless to say, it’s a very smart move. It’s very important that as a business, you roll with the changes society throws. Otherwise, your brand could end up being placed on the back burner by consumers.

Now, although we are witnessing changing gender roles and how we market to these individuals, we still have to take gender into account. Otherwise, your marketing campaigns aren’t going to be as effective.

Why Should Marketing Segmentation Matter to You?

Now, there are multiple reasons why marketing segmentation is important in every industry. In most cases, you have more than one type of customer. And it’s very likely you attract both male and female clientele.

After all, there are women working in just about every industry these days. And more women are taking the role as the one who makes purchasing decisions for the household. So having the ability to attract and appeal to both markets is essential.

But to put it for you plainly, here is a quick list of the benefits gender marketing can offer your business:

1. Precise audience targeting

2. Better understanding of consumers

3. Increased conversion rates

4. Improved customer outreach

Gender Marketing Segmentation - Growth Hacking That Works For Every Business

What factors are important for planning your growth hacking campaign? How to increase your revenue without increasing spend? How to find new acquisition channels that would work for your business? If you like many other businesses asking all these questions - gender marketing segmentation might be exactly what you’ve been looking for.

Gender Marketing Segmentation is one of the few growth hacking techniques that not many companies but that appears to be highly beneficial for these that do. Gender marketing segmentation doesn’t require incremental budget or additional stuff. All you need is to match your own database names against certified list of names by gender. Thus you can easily append a gender to every name you have in the database and you can start benefiting from marketing segmentation in no time.

There are few name gender database that you might use:

1.     Census data set - US census collects first name by gender and this data is available for anyone’s use. The benefit of US Census data source - it has over 100 years of data and its free. The downside - the data requires a substantial clean-up and you must download individually over 100 files (one file per each year) and spend time processing and parsing these files into one master file

2.     https://gender-api.com/ - one of the few vendors when you can access to name gender list via API. One of the downsides - the database is relatively small, only 20k names and accessing API would require recurrent monthly payment

3.     NameGenderPro.com - probably your best choice. Name Gender Pro collected the largest list of names by gender (over 177k unique names collected from US Census as well as UK, Canada and Australia).

NameGenderPro.com doesn’t require monthly recurring payments or API connection. You can simply download the list and hack gener marketing segmentation in no time.

If used properly, gender marketing segmentation can:

●      Increase email open rates by 25 percent

●      Boost conversion rates by 30 percent

●      Raise click through rates by over 25 percent

●      Enhance retargeting rates by over 40 percent

This simple, yet underutilized technique is a must for any businesses.

Name Gender List - Marketing Segmentation That Works For Every Business!

Personalization is the marketing buzzword and it has caught on in just about every industry. Companies are investing in fancy technologies and expensive platforms to improve their ability to improve, however, they often forget to utilize the basic segmentation techniques such as marketing segmentation.

Gender based marketing segmentation had been around for many years but very few companies had been utilizing this technique. Yet this is one of the most effective marketing segmentation techniques that could instantly improve the growth rate and conversion rate by over 50%

Name Gender Pro is the #1 name gender database, that utilizes over 177,000 names collected from all the major English-speaking countries. This gender name checker can be used to transform your website, landing pages, product descriptions, emails and more.

Find out who’s male and female using a list of first names provided by Name Gender Pro. The process is seamless and quick, allowing you to get back to what you do best – marketing for your consumers

Take the data you already have about your customers and add the final touch by identifying them by gender. Using Name Gender Pro, you will have access to a first name gender database csv, which can be used to correlate with your own database of customer names.

Buy Name Gender Pro today to get started building stronger campaigns that will boost conversions!

Turning Names into Profits – How Gender Analytics Can Grow Your Business

What factors are important for planning your marketing campaigns? If you’re like most businesses, you’re more worried about the customers spending budget, location, age and habits. Little thought is really given to the gender of your audience (unless your product is gender-based).

In the SaaS industry, businesses tend to overlook this crucial factor. Because of this, money is being left on the table – and lot’s of it. Companies that want to boost their conversions must focus on personalization. This can be done using Name Gender Pro’s list of names by gender.

This name gender database comes with a simple gender checker, which can help streamline checking your own database of names. You can quickly come up with two lists – male and female – which can then be used to personalize your campaigns.

Our first name gender database uses names collected from around the world and offers a high accuracy rate. Not knowing the name gender of your customers is holding your business back from increased revenue.

If used properly, you can use our name gender database to:

●      Increase email open rates by 25 percent

●      Boost conversion rates by 30 percent

●      Raise click through rates by over 25 percent

●      Enhance retargeting rates by over 40 percent

This simple, yet underutilized gender marketing segmentation technique is a must for SaaS businesses. Right now, you can jump ahead of the curve and your competition by using Name Gender Pro’s database of over 177,000 names. Order today to start segmenting your campaigns!

Personalize Your Customer Experience with this One Metric!

Personalization is the marketing buzzword of the decade, and it has caught on in just about every industry except SaaS. Companies in this field are still using old methods to market to a new generation of people and their campaigns are suffering dearly because of it.

A lot of attention is given to buyers’ budgets, locations, online behaviors and purchasing habits. This is all great, but it doesn’t do much if you’re not classifying your customer by gender. Creating male and female categories can further personalize your marketing efforts, and in the process, boost your conversion rates.

But it’s not always simple to know who is male and female, based on first name alone. This is where the world’s largest list of names by gender becomes useful.

Name Gender Pro is the #1 name gender database, which utilizes over 177,000 names collected from all the major English-speaking countries. This gender name checker can be used to transform your website, landing pages, product descriptions, emails and more.

Take the data you already have about your customers and add the final touch by identifying them by gender. Using Name Gender Pro, you will have access to a first name gender database csv, which can be used to correlate with your own database of customer names.

Find out who’s male and female using a list of first names txt provided by Name Gender Pro. The process is seamless and quick, allowing you to get back to what you do best – marketing for your SaaS business.

Buy Name Gender Pro today to get started building stronger campaigns that will boost conversions!

How Knowing the First Name of Your Customers Can Boost Your Revenue by 50%!

The single goal of every business is to increase revenue. The key to achieving this goal it to boost conversion rates. Only with the right techniques is this made possible. Gender marketing is a commonly overlooked tool that can enhance campaigns and customer buying journeys. The issue is most businesses (especially in the SaaS industry) have no segmentation based on gender. They are using the same emails, newsletters and landing pages for both sexes.

But how can you really know which customers are male and female? With a gender marketing database, like Name Gender Pro, you can find out the gender of names in your own database. This is done by matching the hundreds of thousands of names collected from around the world.

Once you know the gender of first name, you can segment your customers into male and female campaigns. This can also work if you already have segments based on other criteria, making them even more personalized.

In order to see a difference in your conversions and revenue, you need to test out your campaigns. You can use gender marketing analytics to help determine which are working and why.

It’s essential to know how to design a campaign for women vs. men. For instance, you’ll find that:

●      Women like longer product descriptions with insights and research – men don’t.

●      Women tend to shop between noon and 1pm, while men shop between 7pm and 8pm.

●      It takes women 14 minutes to make a purchase, while it takes men 10 minutes.

Small facts like these are game changers, but only if you’re using them to your advantage. Consider ordering Name Gender Pro to get started segmenting your campaigns and watch your revenue grow!

Gender Marketing: This Consumer Metric Can Change Your Business Forever!

Write down a list of ways you can improve your marketing campaign. Does gender marketing make it to the list? If not, you are like many companies in the SaaS industry. The gender of your customers is one of the most important factors you can use to increase your conversion rates and profits.

Without gender marketing segmentation, it becomes more difficult to personalize your campaigns to suit your customers needs and behaviors. If you do the research, you’ll find that males and females shop and interact with brands differently.

Knowing their genders can help you send emails at the right time of day and design product descriptions accordingly. The key to learning the identity of your customer is by their name. NameGenderPro.com offers a database that’s more than a gender guesser.

It offers a high accuracy rate for determining the sex of male or female names. You can use our male female name checker to match the names in your database to identify the gender of your customers. Once you do, you can enhance your marketing campaigns substantially.

Here are some of the ways other businesses are using gender marketing to their advantage:

●      Push out emails at the right times to boost open rates

●      Create promotions that are more likely to convert

●      Choose pricing models that accommodate the gender’s preferences

●      Improve visual design of emails and other marketing collateral to attract either sex

There’s a lot you can do to transform the way you market to your customers. Order Name Gender Pro’s name checker male or female today to begin segmenting your database for increased revenue!

How Customer First Names Can Improve Your Marketing

As a SaaS business owner, you’re always looking for ways to improve your marketing strategies. That’s more reason to explore your options with gender marketing segmentation. Personalizing your campaigns for customers based on their sex can literally make or break your profits.

This is what we’re seeing a lot of in the SaaS industry, where gender is the most overlooked metric in their marketing plans. The way a woman shops for software products is much different than that of a male. For this reason, your campaigns need to reflect their needs and habits.

If you were able to classify gender by first name, you could turn things around for your SaaS business. You can improve your landing page and email conversions ten fold. The key is to use a name gender check software, such as Name Gender Pro.

This is a database that acts as a name gender guesser to identify the sex of the customers in your own database. The system automatically checks all the names in your database, providing a male and female list you can use to begin segmenting your campaigns.

The names male female used in Name Gender Pro were collected from around the world. You can use this gender finder to categorize your customers and campaigns and improve conversions.

Familiarize yourself with how men and women shop, interact with your website and landing pages, and what their preferences are for prices, email layouts and product descriptions. The more you know about your customers by gender, the more effective you can make your campaigns.

Check out NameGenderPro.com today to see how it can grow your SaaS business!

One Metric That You MUST Know About Your Customers

Personalizing marketing content for different consumer segments is slowly becoming a mainstream rather than a “luxury” that only big companies could afford just a few years ago. However, what if… you’re small or medium size business with limited resources and you simply don’t know where to start. What if you would like to find your very own 80x20  “customer experience personalization rule” where you would do only 20 percent of work to collect 80 percent of the revenue? The answer is very simple – the only metric that you should really care about is the gender of your consumers. Knowing the gender of leads and consumers is oftentimes overlooked. This can be used for personalization and re-targeting efforts used for email, paid search, SEO and other channels. Studies show that gender marketing personalization can increase conversion rates by over 40 percent, open rates by 25%, re-targeting rates by over 30%.

You might be wondering how to get consumer’s gender if you never collected this information. The answer is very simple – you don’t need to collect consumer’s gender to know the gender. All you need is to have the first name and work with vendor like NameGenderPro.com that connected over 170k of unique names to gender. NameGenderPro is the largest database all first names by gender scrapped from reputable publically available governmental sources such as US Census, UK Census, Canada Census as well as social media. In order to start your own gender marketing segmentation (and personalizing your consumer’s experience) all you need is to access NameGenderPro list, match it against all first names that you have collected for your own consumers and start creating marketing campaigns. It is that simple and it takes less than ten minutes not to only profile your database of prospects and consumers but also to find out if your male buyers have higher average order value than female buyers, if your female buyers has higher than your male buyers conversion rates, what days are the most favorable for marketing campaigns among male and female prospects.

How to Personalize Marketing Campaigns Using Gender Marketing Segmentation

Gender of your consumers is the only metric you should care about when thinking about personalizing marketing campaigns. Gender marketing segmentation is the only metric that can improve your conversion rate by 25%, your open rate by 50% and your retargeting rate by 30%, while reducing your churn. You might be wondering how you could take an advantage on gender marketing segmentation if you never collected consumer’s gender. The answer is very simple – you don’t really need to collect gender information in order to know consumer’s gender. All you need is consumer’s first name and a list of name by gender like the one that NameGenderPro.com has to offer. Name Gender Pro collected over 170k first names by gender from publically available data sources such as US Census, UK Census, Canada Census as well as from the social media. They cleaned the data, aggregated in one simple file and ensured that if you use this data you would match over 95% of your customer’s first names against the list collected by Name Gender Pro.

Once you have the list of first names by gender and once you match this list against your own database – you can profile your customers and find out if your female consumers have the higher average order size than male consumers (and if so – you might start thinking about gender specific pricing strategies). You can also find out if your male prospects might have higher conversion rate on business days and female consumers are buying more frequently on weekends. Knowing this valuable information will help you to design your next email marketing campaigns so you could speak their language. These are just two simple examples how you could use gender marketing segmentation with simple gender name list.

How Gender Based Marketing Segmentation Saved Email Marketing

Email channel that for years had been known as one of the most effective marketing channels slowly became an underdog of digital marketing. Open rates and click through rates had been declining while conversion rate have plummeted. While from the first look quality of the leads remained consistent, the same offers and promotions that used to deliver results, were no longer performing. This change hasn't happened overnight but was consistent and sound across most of the industries.

SaaS businesses were the first to recognize the issue and identify the problem. As it often happens – the devil was hidden in the detail: AAOEM (American Association of Email Marketers) reported in 2016 annual review that the volume of promotional and informational emails delivered to an inbox of an average consumer increased 8.5x in the last 4 years alone. This means that consumer’s “undivided” attention had been divided 8.5x times than before. AAOEM was able to build direct correlation between consumer’s response rate and volume of emails delivered to an inbox.

Email marketers attempted various segmentation and consumer personalization techniques until they discovered that adding gender based marketing segmentation improves open rates by over 35% and conversion rates by over 25%. It appears that personalizing design, content and offer based on consumer’s gender was the only variable capable to improve all conversion rates with no extra effort.

There are number of ways to add consumer’s gender. The most complicated and not always effective is to start asking consumers their gender as part of registration process. While this approach might deliver the most accurate insights, it would take time to aggregate the data, consumers added to the database before gender field is added, would still have no gender attached, not to mention that adding  a new field as part of the acquisition funnel would decrease conversion rates by 14%. Alternative solution would be using a tool such as NameGenderPro.com that already done all the work for you. Name Gender Pro scrapped official government databases of first names by gender and offers clean and consolidated list of over 177k unique first names broken down by male vs female vs. unisex names. Names by Gender are captured in csv file and marketers can simply download this file from NamGenderPro.com, match this file against their own database and start sending gender specific email campaigns

Why Ignoring Gender Marketing Segmentation is not an option for SaaS businesses

Why Gender Marketing Segmentation had been ignored by SaaS businesses:

SaaS business model first emerged a little over than 10 years ago from cable television subscription model and very quickly became a mainstream solution for many companies across different industries such as wireless subscriptions, gaming, online publishing and entertainment. SaaS companies were priding themselves for innovative strategies that impacted marketing and product usage decisions. SaaS companies were looking for simple yet effective solutions to accelerate the growth rates and they prefered minimalistic approaches to the acquisition funnel in order to improve lead gen conversion rates. Thus data collection techniques favored collecting from prospect as fever fields as possible in order to improve conversion rates and avoid unnecessary bumps in user’s experience. Unlike retail companies that were accustomed to collect many data points from consumer’s age to gender to segment to location and demographics, SaaS businesses were satisfied with only email and name. In a short run - they were able to improve conversion rates, however, in a long run - they hurt themselves without noticing.

How SaaS businesses could leverage ecommerce techniques without damaging conversion rates:

If the SaaS industry would like to better understand their consumers and target specific marketing segments, then they should look to the retail industry. There are various marketing techniques that could be adopted by SaaS companies from retailers. One of the most obvious strategies had been ignored by SaaS companies is gender marketing segmentation. Retails had been successfully using gender marketing segmentation for years. Most of the time, retail companies would collect gender of consumers during the very first purchase and then they would use this information to build email marketing campaigns and re-target via display platforms. Successful SaaS companies instead of adding an additional data fields at registration flow started matching first names of their prospects and consumers against list of first name by gender. First name by gender is publically available government collected information available via US Census. One of the approaches would be scrapping name gender information from publically available sources, cleaning this data, removing outliers and then matching against database of first names that company collected. Alternative approach that saves time is accessing list of first names by gender collected by one of the name gender vendors such as NameGenderPro.com. Name Gender Pro collected over 177k unique names broken down by gender. They cleaned the data for you, they removed outliers and then also made it available for simple download either in excel (csv) or sql format. Now all you need is to download the name gender file, match your own customer’s information against NameGenderPro.com and start analyzing your own data and building marketing strategies and campaigns in no time. Study shows that companies using gender based segmentation were able to improve conversion rates by over 30%, open rates by over 25% and re-targeting outreach by over 40%.

Empowering SaaS Conversion Rates with Gender Marketing Segmentation

How SaaS businesses have fallen behind with consumer segmentation:

SaaS (software-as-a-Service) is one of the the fastest growing business models that in less than 10 than increased the size of the global market 16x from $5.56 billion in 2008 to over $92.75 in 2016. Its projected to grow to a whopping $132.57 billion by 2020. In order to support this accelerated growth rates SaaS marketers had been priding themselves for offering innovative and efficient data driven solutions that improve conversion and acquisition rates at much higher pace than traditional ecommerce acquisition campaigns. As result of the new fast-paced SaaS reality - “old” database marketing strategies became outdated and many metrics that for years used to benefit traditional marketers were no longer collected. Gender Marketing Segmentation became one of the first metric that SaaS businesses eliminated from the data driven decision making.

Gender Based vs Gender Neutral Marketing Segmentation:

Excluding gender based marketing segmentation from the traditional marketing decision making might have helped to optimize conversion rates in a short term (as marketers had one less field to collect data for), however, it appeared to have a negative impact in a long run as the ability to fully benefit from consumer’ behavioral analysis was limited. SaaS model assumed that software is a “gender neutral” product. Marketers assumed that product usage and acquisition behavior are the same for both male and female users.  Thus marketers didn’t bother creating different product experience or launch different marketing campaign for female and male consumers.

How to leverage gender marketing segmentation:

Study conducted by that including gender segmentation as part of the marketing strategy can increase your email open rates by over 25%, conversion rates by over 30%, click through rates by over 25% and retargeting rates by over 40%. Gender marketing segmentation is one of the easiest and yet under-utilized segmentations that marketers very often forget to leverage. The easiest way to get started is to download list of first names by gender from NameGenderPro.com and match their list against your own database by first name. NameGenderPro.com consolidated by far the largest name-gender list available for marketers. NameGenderPro’s database includes over 177k unique first names by gender (names by female and unisex) collected from publically available data sources such as US Census, UK, Canada, Australia and New Zealand Census as well as social media. Once you download list from NameGenderPro.com you can start analyzing your data and coming up with gender marketing strategy that suits your company’s objectives in less than 10 minutes

How to leverage gender marketing segmentation for SaaS:

Study conducted by Association of Online Marketers (AOM) shows that including gender segmentation as part of the marketing strategy can increase  conversion rates by over 30%, open rates by over 25% and re-targeting outreach by over 40%. It also appears that in order to benefit from the gender marketing segmentation businesses don’t need to make any changes to lead gen flow by adding a ‘gender field’.  To start analyzing your consumer’s gender business can access name gender list from a vendor like NameGenderPro.com. Name Gender Pro offers a list of over 177k first names broken down by gender. NameGenderPro have done all the heavy lifting - they scrapped publically, available data sources such as US Census, UK Census, Canada Census and Australia Census. They cleaned up the list and now you can access this list and start matching your list of first name collected from your consumers against NameGenderPro list in no time and with minimum effort. Once you download list from NameGenderPro.com you can start analyzing your data and come up with gender marketing strategy that fits your company’s objectives in less than 10 minutes.

Importance of Gender Marketing Segmentation for SaaS and Online Retail

Prejudices about "women and shopping" is common for the men dominated society: women spend more money, women buy longer, women can not decide what to buy. These ugly stereotypes, if neutralized to the smallest common denominator, would say: "Women buy gladly." At the same time the study from MIT reveals that in the recent years women’s hadn’t been leveraged to the full potential as a result of online retailers not emphasizing enough the importance of gender marketing segmentation.

E-Commerce for Women: The Small Difference

To begin with, one must note that women perceive their environment more peripherally than men, whose perceptiveness is more focused on one point. The female perception is somewhat more in the whole, the environment and the “whole” play a larger role. For instance, when men shop - they tend to buy a single product and focus on it. At the same time, woman perceive the environment in which this product is placed - the decorations around the product, smells and much more. The perception psychology as well as the evolutionary biology also deal with the differences in the perceptiveness of man and woman:  women listen better, react more sensitive to taste and take the world in warmer colors . The peripheral perception of women plays a special role for the e-commerce sector as it collides with the existing e-commerce concepts: search functions, hierarchical product categories and many others that currently determine everyday life in the online shops.

Data To Demonstrate The Buying Power Behind Gender Segmentation:

1. Preferred shopping times: women tend to be from 12.00 to 1PM, men from 7 pm to 8 pm

2. Average order size across women buyers is $51.84 and $67.82 across men

3. Average purchase time: women tend to spend 14 minutes while men 10 minutes.

4. Page layout:  Women prefer "long” product descriptions, additional research, insights and etc while men prefer short and structured

How to Leverage Gender Marketing Segmentation for SaaS:

Study shows that including gender segmentation as part of the marketing strategy can increase your email open rates by over 25%, conversion rates by over 30%, click through rates by over 25% and retargeting rates by over 40%. Gender marketing segmentation is one of the easiest and yet under-utilized segmentations that marketers very often forget to leverage. The easiest way to get started is to download list of first names by gender from NameGenderPro.com and match their list against your own database by first name. NameGenderPro.com consolidated by far the largest name-gender list available for marketers. NameGenderPro’s database includes over 177k unique first names by gender (names by female and unisex) collected from publically available data sources such as US Census, UK, Canada, Australia and New Zealand Census as well as social media. Once you download list from NameGenderPro.com you can start analyzing your data and coming up with gender marketing strategy that suits your company’s objectives in less than 10 minutes.

Psychology of Gender Marketing - The Most Powerful Marketing Segmentation Solution

In the recent year’s gender marketing analytics (or as many call it “list of names with gender”) is finally becoming a mainstream marketing tool after being an underdog and the most overlooked marketing metric for generations. Marketers across all industries continued creating genderless campaigns targeting “genderless customers”. Instead of using the science of gender psychology to advance marketing objectives (and ultimately grow the bottom line revenue), marketers completely ignored the difference between buying behaviour of men and women.

It's important to remember that the aim of gender marketing is to integrate the different needs of men and women into the development, distribution, pricing and communication of products and services. Supporters of gender-specific marketing consider this necessary because they believe there are significant differences between men and women as they articulate consumer wishes, make purchasing decisions and evaluate products.

The Female Brain:

The female focus is on the stimulatory and balance system, with the brain areas responsible for attachment, caring and social behavior almost twice the size of men. In addition, we shouldn't forget the female hormone "estrogen" that responsible for softness and gentleness of human behaviour. In addition, nerve messenger Oxytocin is the most important driver for the care module and is also referred to as the "cuddle hormone".

The Male Brain:

The male focus, on the other hand, is in the domain of the dominance system, where the areas of the brain that are responsible for dominance and aggression have twice the size of men as in women. The most important driver for the dominance system is the hormone "testosterone".

What Does This Mean For Marketers?

For marketing, this means that sales and product documentation for men and women should be presented differently. Therefore, while men tend to prefer "hard facts" because of testosterone, women tend to prefer open and imaginative product descriptions.

Women also show a much greater interest in "nest building" and in topics that are related to setting up and living. This is not only because of the female hormones, but also because of the more pronounced brain areas responsible for attachment, care and social behaviour. There is also a greater interest in products that stimulate the imagination or products that provide care and security. Men, on the other hand, primarily love technical products that are predictable and with which they have a certain status as well as power. These include, for example, cars, machines or other technical devices.

Due to the estrogen, which stands for softness and gentleness, women prefer soft and round product forms. Men, on the other hand, are square, straightforward and practical. When it comes to the right language and argumentation style of a product, it should be taken into account that women use a lot more words than men and those they have a much softer and softer sound. Men, on the other hand, are short and narrow, with the most important hard facts. The different emphases of the emotion systems must also be considered.

How to find out if gender marketing segmentation can help your business to grow?

There are many tools and techniques that marketers can use these days to start using gender marketing. The easiest way to start is using a list of names by gender (gender checker) from NameGenderPro.com. NameGenderPro.com collected over 177k first name brokend down by male names, female names and unisex names. This list includes data from the most reliable official data sources such as US Census, Australia, Canada, UK and other English speaking countries. NameGenderPro.com also scrapped social media sites, such as Facebook, to capture all the nuances of names gender.

Power of Gender Segmentation That Will Supercharge Email Marketing

Companies that using gender segmentation in email marketing are increasing their open rates by over 25%, conversion rates by over 50% and revenue by over 60%. When gender segmentation is done right – it can do wonders for your business numbers.

Email marketing requires a strategy that accounts for many different factors that help to personalize the content based on user’s demographics, acquisition channel, login history and other. Most marketers look at typical data such as geo location, previous order history, acquisition channel. However gender marketing segmentation is being frequently overlooked.

The data reveals that men and women not only react differently to the same content (which explains difference in conversion rates) but also consuming this content at different time of the day, different day of the week, for different periods of time. These differences should be analysed to and used to improve marketing campaigns and empower better segmentation.

Few interesting characteristics to demonstrate difference in male and female email consumption behaviours are:

1.  Men tend to open their email between 4AM and 12PM, while women, on the other hand, tend to check their email throughout the day, between 10AM and 9PM

2.  The data shows that men open their emails more frequently than women

3. 66% present of women open up majority of their emails once per day, compared to 57 present of men

4. Men are more likely to open over the weekend while Women are checking their email more frequently during the week

There are many different tools that will help to determine gender of your list. One of the easiest and most reliable is list of names by gender provided by NameGenderPro.com. NameGenderPro collected over 177k first names categorized by gender from official data sources such as US Census, UK Census, Australia, Canada and etc. They have the largest available name gender list that you can own for a reasonable price that starts at $74. One you download the list (which is essentially a csv file with Name and Gender columns) you can cross check this list against your own database and start gender segmentation in less than 10 minutes.

Men vs Women Buyers: How Gender Marketing Analytics Can Enhance Your Advertising and Increase Sales

The psyche of the male and female shopper is something you don’t want to overlook when creating your marketing collateral. It’s Not Prejudice, its Science. Science has proven that the way men and women think are indeed different and it affects how they shop. The purchasing behaviour of men and women are widely different, with most men going in for the purchase, while women browse before committing. It appears that women shop between midnight and 1am and men between 7pm and 8pm. It also appears that on average, women take 14 minutes to shop and 10 minutes for men.

How to target your prospects at the best times, on the right channels and using the right language and make more informed decisions about the content and ads you create?

First of all - you should start with cross-checking your database names against name gender database to identify gender of your consumer.

NameGenderPro.com allows instant access to over 177k first names by gender collected from the official data sources in US, Canada, United Kingdom, Australia and New Zealand. NameGenderPro.com enables you to quickly cross-reference your own database to determine female, male and unisex names.

Once you purchase NameGenderPro.com first names by gender list, you’ll be able to take an advantage on implementing 6 gender marketing tactics that work:

1. The language: When marketing towards men, you should use content that is short and concise. Women prefer content that is fairly detailed and uses decorative language.

2. Page view: Women have a better peripheral view than men, enabling them to see broader. For this reason, using a slideshow of products would be ideal. Men have a linear perception, which is why hierarchal product categories would suffice.

3. Social proof: Women oftentimes base their purchasing decisions off of other people’s opinions, which is why online reviews and social sharing are important. Using social share buttons on your product pages can help customers share your products with others.

4. Influencer support: Having popular bloggers recommend your products can also persuade female buyers to purchase from your brand.

5. Customer reviews: Allowing customers to leave reviews on your site can help convince women buyers to purchase your products.

6. Building trust: Men consumers tend to make their own buying decisions, while women rely on trust and understanding before making a purchase.

It’s important to utilize a name gender checker database and the above-mentioned techniques to win over customers and prospects. It’s equally essential to keep an eye on trends and research revolving around gender marketing.

Download List of First Names by Gender and Improve Conversion Rates by over 34% Present

NameGenderPro.com is marketing solution that offers direct and unlimited access to an extensive name gender database. NameGenderPro.com has collected 177,622 unique first names by gender: female, male and unisex. First names were collected from 365 million people over the course of 135 years, from countries like the U.S, UK, Canada and Australia as well as from the social media sites like Facebook. There’s an average 94 present match rate when business cross-checks NameGenderPro.com data set against its own database. It’s easy to download and you can start using and analysing your data in less than 10 minutes.

Gender Marketing Analytics is about understanding your customers and their profiles thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large, both men and women feel that they have not been targeted by the marketers properly. The marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing.

The purchasing behaviour of men and women are widely different, with most men going in for the purchase, while women browse before committing. This pattern was seen across cultures and regions, which brought about this conclusion. The same is true for internet shoppers – men tend to target specific products and have a general idea of what they’re looking for, while women like to shop their options and sometimes end up purchasing something other than what they initially intended to buy. It seems majority of women are about the shopping experience rather than actual consumption.

In order for marketer to improve acquisition and conversion rates - using name gender checker database like NameGenderPro.com is a quick and easy way to target your consumers with the best possible experience that would benefit your business. NameGenderPro.com offers free name gender checker sample that includes 9k first names that start with letter “A” as well as 3 paid plans:

1) Data Professional - Name by Gender: list of first names by gender that features over 95k unique first names collected from U.S.

2) Data Premium - Name by Gender: list of first names by gender that features over 177k unique first names collected from U.S., Canada, UK and Australia

3) Data Global - Name by Gender: list of first names by gender that features over 177k unique names collected from U.S., Canada, UK and Australia. This list beyond name and gender information includes name country, census year as well as people count.

Personalizing your marketing based on gender is an excellent way to increase conversion rates. However, this is sometimes hindered due to lack of information, such as when collecting only names and emails for a newsletter. Knowing the gender of these names isn’t always simple.

This is where a gender checker, such as NameGenderPro.com, can come in handy. A quick and seamless name gender check can make a world of difference in your marketing initiatives, whether it’s for ad retargeting, email marketing or content writing. Making the mistake of categorizing males as a female and vice versa can be devastating to your campaign.

It’s important to utilize a name gender checker database and the above-mentioned techniques to win over customers and prospects. It’s equally essential to keep an eye on trends and research revolving around gender marketing.

Supercharge 2017 Acquisition and Content Marketing with #1 Name Gender Database

NameGenderPro.com is the leading solution in gender marketing analytics that provides instant access to a database of over 177k unique first names by gender: male, female and unisex. With NameGenderPro you can quickly and easily start matching your customers and prospects to the gender in less than ten minutes.

Name Gender Pro has collected 177k unique female, male and unisex first names from 365 million people over the course of 135 years, from countries like the U.S, UK, Canada and Australia. This data is collected from quality sources, such as the U.S. Census, international databases and social media. It’s easy to download and use, and in less than ten minutes you can start analysing your own database using list of names by gender downloaded from NameGenderPro.com.

Name Gender Pro offers three different packages to choose from so that you can select the one that best suits your business and marketing needs.

1. Data Professional: Features over 95k unique first names by gender collected from U.S. Census

2. Data Premium: Features over 177k unique first names by gender collected from U.S., Canada, UK and Australia

3. Data Global: Features over 177k unique first names by gender collected from U.S., Canada, UK and Australia

Data tells us men and women shoppers vary greatly across industries. This makes it even more necessary to know what gender your customers and prospects are to improve your marketing and re-marketing efforts. Areas your business can benefit from gender marketing includes: content marketing, Ad design, Newsletters, retargeting, product analytics, acquisition marketing, email marketing and many more. Studies show that personalized emails and ads have a much higher conversion rate than those that aren’t.