One Metric That You MUST Know About Your Customers

Personalizing marketing content for different consumer segments is slowly becoming a mainstream rather than a “luxury” that only big companies could afford just a few years ago. However, what if… you’re small or medium size business with limited resources and you simply don’t know where to start. What if you would like to find your very own 80x20  “customer experience personalization rule” where you would do only 20 percent of work to collect 80 percent of the revenue? The answer is very simple – the only metric that you should really care about is the gender of your consumers. Knowing the gender of leads and consumers is oftentimes overlooked. This can be used for personalization and re-targeting efforts used for email, paid search, SEO and other channels. Studies show that gender marketing personalization can increase conversion rates by over 40 percent, open rates by 25%, re-targeting rates by over 30%.

You might be wondering how to get consumer’s gender if you never collected this information. The answer is very simple – you don’t need to collect consumer’s gender to know the gender. All you need is to have the first name and work with vendor like NameGenderPro.com that connected over 170k of unique names to gender. NameGenderPro is the largest database all first names by gender scrapped from reputable publically available governmental sources such as US Census, UK Census, Canada Census as well as social media. In order to start your own gender marketing segmentation (and personalizing your consumer’s experience) all you need is to access NameGenderPro list, match it against all first names that you have collected for your own consumers and start creating marketing campaigns. It is that simple and it takes less than ten minutes not to only profile your database of prospects and consumers but also to find out if your male buyers have higher average order value than female buyers, if your female buyers has higher than your male buyers conversion rates, what days are the most favorable for marketing campaigns among male and female prospects.