The
single goal of every business is to increase revenue. The key to achieving this
goal it to boost conversion rates. Only with the right techniques is this made
possible. Gender marketing is a commonly overlooked tool that can enhance
campaigns and customer buying journeys. The issue is most businesses
(especially in the SaaS industry) have no segmentation based on gender. They
are using the same emails, newsletters and landing pages for both sexes.
But
how can you really know which customers are male and female? With a gender
marketing database, like Name Gender
Pro, you can find out the gender of names in your own database. This is
done by matching the hundreds of thousands of names collected from around the
world.
Once
you know the gender of first name, you can segment your customers into male and
female campaigns. This can also work if you already have segments based on
other criteria, making them even more personalized.
In order to see a difference in your
conversions and revenue, you need to test out your campaigns. You can use gender marketing
analytics to help determine which are working and why.
It’s
essential to know how to design a campaign for women vs. men. For instance,
you’ll find that:
● Women like longer product descriptions
with insights and research – men don’t.
● Women tend to shop between noon and 1pm,
while men shop between 7pm and 8pm.
● It takes women 14 minutes to make a
purchase, while it takes men 10 minutes.
Small
facts like these are game changers, but only if you’re using them to your
advantage. Consider ordering Name Gender Pro to get started segmenting your
campaigns and watch your revenue grow!
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