How Customer First Names Can Improve Your Marketing

As a SaaS business owner, you’re always looking for ways to improve your marketing strategies. That’s more reason to explore your options with gender marketing segmentation. Personalizing your campaigns for customers based on their sex can literally make or break your profits.

This is what we’re seeing a lot of in the SaaS industry, where gender is the most overlooked metric in their marketing plans. The way a woman shops for software products is much different than that of a male. For this reason, your campaigns need to reflect their needs and habits.

If you were able to classify gender by first name, you could turn things around for your SaaS business. You can improve your landing page and email conversions ten fold. The key is to use a name gender check software, such as Name Gender Pro.

This is a database that acts as a name gender guesser to identify the sex of the customers in your own database. The system automatically checks all the names in your database, providing a male and female list you can use to begin segmenting your campaigns.

The names male female used in Name Gender Pro were collected from around the world. You can use this gender finder to categorize your customers and campaigns and improve conversions.

Familiarize yourself with how men and women shop, interact with your website and landing pages, and what their preferences are for prices, email layouts and product descriptions. The more you know about your customers by gender, the more effective you can make your campaigns.

Check out NameGenderPro.com today to see how it can grow your SaaS business!