Power of Gender Segmentation That Will Supercharge Email Marketing

Companies that using gender segmentation in email marketing are increasing their open rates by over 25%, conversion rates by over 50% and revenue by over 60%. When gender segmentation is done right – it can do wonders for your business numbers.

Email marketing requires a strategy that accounts for many different factors that help to personalize the content based on user’s demographics, acquisition channel, login history and other. Most marketers look at typical data such as geo location, previous order history, acquisition channel. However gender marketing segmentation is being frequently overlooked.

The data reveals that men and women not only react differently to the same content (which explains difference in conversion rates) but also consuming this content at different time of the day, different day of the week, for different periods of time. These differences should be analysed to and used to improve marketing campaigns and empower better segmentation.

Few interesting characteristics to demonstrate difference in male and female email consumption behaviours are:

1.  Men tend to open their email between 4AM and 12PM, while women, on the other hand, tend to check their email throughout the day, between 10AM and 9PM

2.  The data shows that men open their emails more frequently than women

3. 66% present of women open up majority of their emails once per day, compared to 57 present of men

4. Men are more likely to open over the weekend while Women are checking their email more frequently during the week

There are many different tools that will help to determine gender of your list. One of the easiest and most reliable is list of names by gender provided by NameGenderPro.com. NameGenderPro collected over 177k first names categorized by gender from official data sources such as US Census, UK Census, Australia, Canada and etc. They have the largest available name gender list that you can own for a reasonable price that starts at $74. One you download the list (which is essentially a csv file with Name and Gender columns) you can cross check this list against your own database and start gender segmentation in less than 10 minutes.