How to Personalize Marketing Campaigns Using Gender Marketing Segmentation

Gender of your consumers is the only metric you should care about when thinking about personalizing marketing campaigns. Gender marketing segmentation is the only metric that can improve your conversion rate by 25%, your open rate by 50% and your retargeting rate by 30%, while reducing your churn. You might be wondering how you could take an advantage on gender marketing segmentation if you never collected consumer’s gender. The answer is very simple – you don’t really need to collect gender information in order to know consumer’s gender. All you need is consumer’s first name and a list of name by gender like the one that NameGenderPro.com has to offer. Name Gender Pro collected over 170k first names by gender from publically available data sources such as US Census, UK Census, Canada Census as well as from the social media. They cleaned the data, aggregated in one simple file and ensured that if you use this data you would match over 95% of your customer’s first names against the list collected by Name Gender Pro.

Once you have the list of first names by gender and once you match this list against your own database – you can profile your customers and find out if your female consumers have the higher average order size than male consumers (and if so – you might start thinking about gender specific pricing strategies). You can also find out if your male prospects might have higher conversion rate on business days and female consumers are buying more frequently on weekends. Knowing this valuable information will help you to design your next email marketing campaigns so you could speak their language. These are just two simple examples how you could use gender marketing segmentation with simple gender name list.