Gender Marketing Segmentation - Growth Hacking That Works For Every Business

What factors are important for planning your growth hacking campaign? How to increase your revenue without increasing spend? How to find new acquisition channels that would work for your business? If you like many other businesses asking all these questions - gender marketing segmentation might be exactly what you’ve been looking for.

Gender Marketing Segmentation is one of the few growth hacking techniques that not many companies but that appears to be highly beneficial for these that do. Gender marketing segmentation doesn’t require incremental budget or additional stuff. All you need is to match your own database names against certified list of names by gender. Thus you can easily append a gender to every name you have in the database and you can start benefiting from marketing segmentation in no time.

There are few name gender database that you might use:

1.     Census data set - US census collects first name by gender and this data is available for anyone’s use. The benefit of US Census data source - it has over 100 years of data and its free. The downside - the data requires a substantial clean-up and you must download individually over 100 files (one file per each year) and spend time processing and parsing these files into one master file

2.     https://gender-api.com/ - one of the few vendors when you can access to name gender list via API. One of the downsides - the database is relatively small, only 20k names and accessing API would require recurrent monthly payment

3.     NameGenderPro.com - probably your best choice. Name Gender Pro collected the largest list of names by gender (over 177k unique names collected from US Census as well as UK, Canada and Australia).

NameGenderPro.com doesn’t require monthly recurring payments or API connection. You can simply download the list and hack gener marketing segmentation in no time.

If used properly, gender marketing segmentation can:

●      Increase email open rates by 25 percent

●      Boost conversion rates by 30 percent

●      Raise click through rates by over 25 percent

●      Enhance retargeting rates by over 40 percent

This simple, yet underutilized technique is a must for any businesses.