Turning Names into Profits – How Gender Analytics Can Grow Your Business

What factors are important for planning your marketing campaigns? If you’re like most businesses, you’re more worried about the customers spending budget, location, age and habits. Little thought is really given to the gender of your audience (unless your product is gender-based).

In the SaaS industry, businesses tend to overlook this crucial factor. Because of this, money is being left on the table – and lot’s of it. Companies that want to boost their conversions must focus on personalization. This can be done using Name Gender Pro’s list of names by gender.

This name gender database comes with a simple gender checker, which can help streamline checking your own database of names. You can quickly come up with two lists – male and female – which can then be used to personalize your campaigns.

Our first name gender database uses names collected from around the world and offers a high accuracy rate. Not knowing the name gender of your customers is holding your business back from increased revenue.

If used properly, you can use our name gender database to:

●      Increase email open rates by 25 percent

●      Boost conversion rates by 30 percent

●      Raise click through rates by over 25 percent

●      Enhance retargeting rates by over 40 percent

This simple, yet underutilized gender marketing segmentation technique is a must for SaaS businesses. Right now, you can jump ahead of the curve and your competition by using Name Gender Pro’s database of over 177,000 names. Order today to start segmenting your campaigns!