Monday, May 8, 2017

Gender Marketing: This Consumer Metric Can Change Your Business Forever!

Write down a list of ways you can improve your marketing campaign. Does gender marketing make it to the list? If not, you are like many companies in the SaaS industry. The gender of your customers is one of the most important factors you can use to increase your conversion rates and profits.

Without gender marketing segmentation, it becomes more difficult to personalize your campaigns to suit your customers needs and behaviors. If you do the research, you’ll find that males and females shop and interact with brands differently.

Knowing their genders can help you send emails at the right time of day and design product descriptions accordingly. The key to learning the identity of your customer is by their name. NameGenderPro.com offers a database that’s more than a gender guesser.

gender marketing segmentation

It offers a high accuracy rate for determining the sex of male or female names. You can use our male female name checker to match the names in your database to identify the gender of your customers. Once you do, you can enhance your marketing campaigns substantially.

Here are some of the ways other businesses are using gender marketing to their advantage:

●      Push out emails at the right times to boost open rates
●      Create promotions that are more likely to convert
●      Choose pricing models that accommodate the gender’s preferences
●      Improve visual design of emails and other marketing collateral to attract either sex

There’s a lot you can do to transform the way you market to your customers. Order Name Gender Pro’s name checker male or female today to begin segmenting your database for increased revenue!

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