Write
down a list of ways you can improve your marketing campaign. Does gender
marketing make it to the list? If not, you are like many companies in the SaaS
industry. The gender of your customers is one of the most important factors you
can use to increase your conversion rates and profits.
Without
gender
marketing segmentation, it becomes more difficult to personalize your
campaigns to suit your customers needs and behaviors. If you do the research,
you’ll find that males and females shop and interact with brands differently.
Knowing
their genders can help you send emails at the right time of day and design
product descriptions accordingly. The key to learning the identity of your
customer is by their name. NameGenderPro.com
offers a database that’s more than a gender guesser.
It
offers a high accuracy rate for determining the sex of male or female names.
You can use our male female name checker to match the names in your database to
identify the gender of your customers. Once you do, you can enhance your
marketing campaigns substantially.
Here
are some of the ways other businesses are using gender marketing to their
advantage:
● Push out emails at the right times to
boost open rates
● Create promotions that are more likely to
convert
● Choose pricing models that accommodate the
gender’s preferences
● Improve visual design of emails and other
marketing collateral to attract either sex
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