Name Gender Marketing Segmentation — New Age of Behavioral Marketing

Understanding consumer behaviors is what marketing is all about. Yet, 76% of brands aren’t using behavioral marketing as part of their strategies.

It’s a proven method worth looking into, especially with 50% of geo-targeted mobile ads performing better than non-targeted ad campaigns.

There are many ways you can target a prospect, such as by location, gender, and age.

The businesses that are successfully implementing behavioral marketing techniques quickly learn about the 80x20 rule. The rule states that 20% of your metrics will drive 80% of your revenue. This goes to show the power of data.

But only if you’re collecting, analyzing, and using it correctly. One way to use the data you collect is for gender marketing. Gender is a big deal if the products or services you offer sell different between males and females.

You can implement gender segmentation easier by using a list of names by gender.

Such a list can help you decipher who’s who in your own database. You can find a comprehensive one at NameGenderPro.com. You pay only a one-time fee to download the gender guesser list. Then you implement it into your own database.

It’s yours forever and the accuracy is higher than any other list of genders by name. With it, you can begin segmenting your email campaigns based on who you’re targeting. No more guessing whether a customer or prospect is a male or female.

Stop by NameGenderPro.com to get more information about setting up your gender names database today.

Will Changing Gender Roles Affect Marketing?

Most of us grew up with the concept of man and woman, which had clear and more defined gender roles. In a nutshell, gender was determined by the sex you were born. So you were either a male or a female. However, society is now adopting new concepts to this – some people who are born one sex may psychologically identify as another sex.

The strict gender norms, stereotypes and roles we’ve grown accustomed to are no longer written in stone.

According to the American Psychological Association, your true gender is determined by the interrelationship between gender expression, gender identity and gender biology. So in other words, your physical sex, what you identify yourself as and how you behave or present yourself is what determines your gender.

This can play out in multiple ways. For example, you could have a person who was born a woman, who identifies as a man, but still dresses and acts feminine. Or you could have a male, who identifies as a woman and dresses as one.

So the gender spectrum is pretty broad, which creates a bit of a conundrum for marketers. In the past, it was simple to identify a person by their gender, but today, it is completely up to the individual.

As we continue down the path to gender equality and diversity, these concepts will shift more. This is especially true for the younger generations, who are being brought up with this new way of thinking and self-expression.

For instance, you will now find gender-neutral pronouns and uniforms being inserted in elementary schools. Young children are even being given the option to identify as male or female. And, not to mention, the gender-neutral restrooms being added to schools and businesses.

It’s a new world and a new day, so it’s important for your business to keep up.

One Metric That You MUST Know About Your Customers

Personalizing marketing content for different consumer segments is slowly becoming a mainstream rather than a “luxury” that only big companies could afford just a few years ago. However, what if… you’re small or medium size business with limited resources and you simply don’t know where to start. What if you would like to find your very own 80x20  “customer experience personalization rule” where you would do only 20 percent of work to collect 80 percent of the revenue? The answer is very simple – the only metric that you should really care about is the gender of your consumers. Knowing the gender of leads and consumers is oftentimes overlooked. This can be used for personalization and re-targeting efforts used for email, paid search, SEO and other channels. Studies show that gender marketing personalization can increase conversion rates by over 40 percent, open rates by 25%, re-targeting rates by over 30%.

You might be wondering how to get consumer’s gender if you never collected this information. The answer is very simple – you don’t need to collect consumer’s gender to know the gender. All you need is to have the first name and work with vendor like NameGenderPro.com that connected over 170k of unique names to gender. NameGenderPro is the largest database all first names by gender scrapped from reputable publically available governmental sources such as US Census, UK Census, Canada Census as well as social media. In order to start your own gender marketing segmentation (and personalizing your consumer’s experience) all you need is to access NameGenderPro list, match it against all first names that you have collected for your own consumers and start creating marketing campaigns. It is that simple and it takes less than ten minutes not to only profile your database of prospects and consumers but also to find out if your male buyers have higher average order value than female buyers, if your female buyers has higher than your male buyers conversion rates, what days are the most favorable for marketing campaigns among male and female prospects.

Empowering SaaS Conversion Rates with Gender Marketing Segmentation

How SaaS businesses have fallen behind with consumer segmentation:

SaaS (software-as-a-Service) is one of the the fastest growing business models that in less than 10 than increased the size of the global market 16x from $5.56 billion in 2008 to over $92.75 in 2016. Its projected to grow to a whopping $132.57 billion by 2020. In order to support this accelerated growth rates SaaS marketers had been priding themselves for offering innovative and efficient data driven solutions that improve conversion and acquisition rates at much higher pace than traditional ecommerce acquisition campaigns. As result of the new fast-paced SaaS reality - “old” database marketing strategies became outdated and many metrics that for years used to benefit traditional marketers were no longer collected. Gender Marketing Segmentation became one of the first metric that SaaS businesses eliminated from the data driven decision making.

Gender Based vs Gender Neutral Marketing Segmentation:

Excluding gender based marketing segmentation from the traditional marketing decision making might have helped to optimize conversion rates in a short term (as marketers had one less field to collect data for), however, it appeared to have a negative impact in a long run as the ability to fully benefit from consumer’ behavioral analysis was limited. SaaS model assumed that software is a “gender neutral” product. Marketers assumed that product usage and acquisition behavior are the same for both male and female users.  Thus marketers didn’t bother creating different product experience or launch different marketing campaign for female and male consumers.

How to leverage gender marketing segmentation:

Study conducted by that including gender segmentation as part of the marketing strategy can increase your email open rates by over 25%, conversion rates by over 30%, click through rates by over 25% and retargeting rates by over 40%. Gender marketing segmentation is one of the easiest and yet under-utilized segmentations that marketers very often forget to leverage. The easiest way to get started is to download list of first names by gender from NameGenderPro.com and match their list against your own database by first name. NameGenderPro.com consolidated by far the largest name-gender list available for marketers. NameGenderPro’s database includes over 177k unique first names by gender (names by female and unisex) collected from publically available data sources such as US Census, UK, Canada, Australia and New Zealand Census as well as social media. Once you download list from NameGenderPro.com you can start analyzing your data and coming up with gender marketing strategy that suits your company’s objectives in less than 10 minutes

How to leverage gender marketing segmentation for SaaS:

Study conducted by Association of Online Marketers (AOM) shows that including gender segmentation as part of the marketing strategy can increase  conversion rates by over 30%, open rates by over 25% and re-targeting outreach by over 40%. It also appears that in order to benefit from the gender marketing segmentation businesses don’t need to make any changes to lead gen flow by adding a ‘gender field’.  To start analyzing your consumer’s gender business can access name gender list from a vendor like NameGenderPro.com. Name Gender Pro offers a list of over 177k first names broken down by gender. NameGenderPro have done all the heavy lifting - they scrapped publically, available data sources such as US Census, UK Census, Canada Census and Australia Census. They cleaned up the list and now you can access this list and start matching your list of first name collected from your consumers against NameGenderPro list in no time and with minimum effort. Once you download list from NameGenderPro.com you can start analyzing your data and come up with gender marketing strategy that fits your company’s objectives in less than 10 minutes.