Men vs Women Buyers: How Gender Marketing Analytics Can Enhance Your Advertising and Increase Sales

The psyche of the male and female shopper is something you don’t want to overlook when creating your marketing collateral. It’s Not Prejudice, its Science. Science has proven that the way men and women think are indeed different and it affects how they shop. The purchasing behaviour of men and women are widely different, with most men going in for the purchase, while women browse before committing. It appears that women shop between midnight and 1am and men between 7pm and 8pm. It also appears that on average, women take 14 minutes to shop and 10 minutes for men.

How to target your prospects at the best times, on the right channels and using the right language and make more informed decisions about the content and ads you create?

First of all - you should start with cross-checking your database names against name gender database to identify gender of your consumer.

NameGenderPro.com allows instant access to over 177k first names by gender collected from the official data sources in US, Canada, United Kingdom, Australia and New Zealand. NameGenderPro.com enables you to quickly cross-reference your own database to determine female, male and unisex names.

Once you purchase NameGenderPro.com first names by gender list, you’ll be able to take an advantage on implementing 6 gender marketing tactics that work:

1. The language: When marketing towards men, you should use content that is short and concise. Women prefer content that is fairly detailed and uses decorative language.

2. Page view: Women have a better peripheral view than men, enabling them to see broader. For this reason, using a slideshow of products would be ideal. Men have a linear perception, which is why hierarchal product categories would suffice.

3. Social proof: Women oftentimes base their purchasing decisions off of other people’s opinions, which is why online reviews and social sharing are important. Using social share buttons on your product pages can help customers share your products with others.

4. Influencer support: Having popular bloggers recommend your products can also persuade female buyers to purchase from your brand.

5. Customer reviews: Allowing customers to leave reviews on your site can help convince women buyers to purchase your products.

6. Building trust: Men consumers tend to make their own buying decisions, while women rely on trust and understanding before making a purchase.

It’s important to utilize a name gender checker database and the above-mentioned techniques to win over customers and prospects. It’s equally essential to keep an eye on trends and research revolving around gender marketing.