How Are Gender Roles Changing?

We know of all the different details we can collect about consumers based on analytics data we gather. But why hone in on the gender tidbit?

Maybe because gender is no longer just an identifier of your physical sex. And it’s likely because we’re finally seeing the psychology behind marketing to these sets of people.

Even Facebook has found gender to be of importance. This is why it now offers 71 options for gender. Plus, it has a gender option, so people can identify themselves how they want to on their platform. But that’s just political correctness.

Needless to say, it’s a very smart move. It’s very important that as a business, you roll with the changes society throws. Otherwise, your brand could end up being placed on the back burner by consumers.

Now, although we are witnessing changing gender roles and how we market to these individuals, we still have to take gender into account. Otherwise, your marketing campaigns aren’t going to be as effective.

Gender Marketing: This Consumer Metric Can Change Your Business Forever!

Write down a list of ways you can improve your marketing campaign. Does gender marketing make it to the list? If not, you are like many companies in the SaaS industry. The gender of your customers is one of the most important factors you can use to increase your conversion rates and profits.

Without gender marketing segmentation, it becomes more difficult to personalize your campaigns to suit your customers needs and behaviors. If you do the research, you’ll find that males and females shop and interact with brands differently.

Knowing their genders can help you send emails at the right time of day and design product descriptions accordingly. The key to learning the identity of your customer is by their name. NameGenderPro.com offers a database that’s more than a gender guesser.

It offers a high accuracy rate for determining the sex of male or female names. You can use our male female name checker to match the names in your database to identify the gender of your customers. Once you do, you can enhance your marketing campaigns substantially.

Here are some of the ways other businesses are using gender marketing to their advantage:

●      Push out emails at the right times to boost open rates

●      Create promotions that are more likely to convert

●      Choose pricing models that accommodate the gender’s preferences

●      Improve visual design of emails and other marketing collateral to attract either sex

There’s a lot you can do to transform the way you market to your customers. Order Name Gender Pro’s name checker male or female today to begin segmenting your database for increased revenue!

How Gender Based Marketing Segmentation Saved Email Marketing

Email channel that for years had been known as one of the most effective marketing channels slowly became an underdog of digital marketing. Open rates and click through rates had been declining while conversion rate have plummeted. While from the first look quality of the leads remained consistent, the same offers and promotions that used to deliver results, were no longer performing. This change hasn't happened overnight but was consistent and sound across most of the industries.

SaaS businesses were the first to recognize the issue and identify the problem. As it often happens – the devil was hidden in the detail: AAOEM (American Association of Email Marketers) reported in 2016 annual review that the volume of promotional and informational emails delivered to an inbox of an average consumer increased 8.5x in the last 4 years alone. This means that consumer’s “undivided” attention had been divided 8.5x times than before. AAOEM was able to build direct correlation between consumer’s response rate and volume of emails delivered to an inbox.

Email marketers attempted various segmentation and consumer personalization techniques until they discovered that adding gender based marketing segmentation improves open rates by over 35% and conversion rates by over 25%. It appears that personalizing design, content and offer based on consumer’s gender was the only variable capable to improve all conversion rates with no extra effort.

There are number of ways to add consumer’s gender. The most complicated and not always effective is to start asking consumers their gender as part of registration process. While this approach might deliver the most accurate insights, it would take time to aggregate the data, consumers added to the database before gender field is added, would still have no gender attached, not to mention that adding  a new field as part of the acquisition funnel would decrease conversion rates by 14%. Alternative solution would be using a tool such as NameGenderPro.com that already done all the work for you. Name Gender Pro scrapped official government databases of first names by gender and offers clean and consolidated list of over 177k unique first names broken down by male vs female vs. unisex names. Names by Gender are captured in csv file and marketers can simply download this file from NamGenderPro.com, match this file against their own database and start sending gender specific email campaigns

Why Ignoring Gender Marketing Segmentation is not an option for SaaS businesses

Why Gender Marketing Segmentation had been ignored by SaaS businesses:

SaaS business model first emerged a little over than 10 years ago from cable television subscription model and very quickly became a mainstream solution for many companies across different industries such as wireless subscriptions, gaming, online publishing and entertainment. SaaS companies were priding themselves for innovative strategies that impacted marketing and product usage decisions. SaaS companies were looking for simple yet effective solutions to accelerate the growth rates and they prefered minimalistic approaches to the acquisition funnel in order to improve lead gen conversion rates. Thus data collection techniques favored collecting from prospect as fever fields as possible in order to improve conversion rates and avoid unnecessary bumps in user’s experience. Unlike retail companies that were accustomed to collect many data points from consumer’s age to gender to segment to location and demographics, SaaS businesses were satisfied with only email and name. In a short run - they were able to improve conversion rates, however, in a long run - they hurt themselves without noticing.

How SaaS businesses could leverage ecommerce techniques without damaging conversion rates:

If the SaaS industry would like to better understand their consumers and target specific marketing segments, then they should look to the retail industry. There are various marketing techniques that could be adopted by SaaS companies from retailers. One of the most obvious strategies had been ignored by SaaS companies is gender marketing segmentation. Retails had been successfully using gender marketing segmentation for years. Most of the time, retail companies would collect gender of consumers during the very first purchase and then they would use this information to build email marketing campaigns and re-target via display platforms. Successful SaaS companies instead of adding an additional data fields at registration flow started matching first names of their prospects and consumers against list of first name by gender. First name by gender is publically available government collected information available via US Census. One of the approaches would be scrapping name gender information from publically available sources, cleaning this data, removing outliers and then matching against database of first names that company collected. Alternative approach that saves time is accessing list of first names by gender collected by one of the name gender vendors such as NameGenderPro.com. Name Gender Pro collected over 177k unique names broken down by gender. They cleaned the data for you, they removed outliers and then also made it available for simple download either in excel (csv) or sql format. Now all you need is to download the name gender file, match your own customer’s information against NameGenderPro.com and start analyzing your own data and building marketing strategies and campaigns in no time. Study shows that companies using gender based segmentation were able to improve conversion rates by over 30%, open rates by over 25% and re-targeting outreach by over 40%.

Men vs Women Buyers: How Gender Marketing Analytics Can Enhance Your Advertising and Increase Sales

The psyche of the male and female shopper is something you don’t want to overlook when creating your marketing collateral. It’s Not Prejudice, its Science. Science has proven that the way men and women think are indeed different and it affects how they shop. The purchasing behaviour of men and women are widely different, with most men going in for the purchase, while women browse before committing. It appears that women shop between midnight and 1am and men between 7pm and 8pm. It also appears that on average, women take 14 minutes to shop and 10 minutes for men.

How to target your prospects at the best times, on the right channels and using the right language and make more informed decisions about the content and ads you create?

First of all - you should start with cross-checking your database names against name gender database to identify gender of your consumer.

NameGenderPro.com allows instant access to over 177k first names by gender collected from the official data sources in US, Canada, United Kingdom, Australia and New Zealand. NameGenderPro.com enables you to quickly cross-reference your own database to determine female, male and unisex names.

Once you purchase NameGenderPro.com first names by gender list, you’ll be able to take an advantage on implementing 6 gender marketing tactics that work:

1. The language: When marketing towards men, you should use content that is short and concise. Women prefer content that is fairly detailed and uses decorative language.

2. Page view: Women have a better peripheral view than men, enabling them to see broader. For this reason, using a slideshow of products would be ideal. Men have a linear perception, which is why hierarchal product categories would suffice.

3. Social proof: Women oftentimes base their purchasing decisions off of other people’s opinions, which is why online reviews and social sharing are important. Using social share buttons on your product pages can help customers share your products with others.

4. Influencer support: Having popular bloggers recommend your products can also persuade female buyers to purchase from your brand.

5. Customer reviews: Allowing customers to leave reviews on your site can help convince women buyers to purchase your products.

6. Building trust: Men consumers tend to make their own buying decisions, while women rely on trust and understanding before making a purchase.

It’s important to utilize a name gender checker database and the above-mentioned techniques to win over customers and prospects. It’s equally essential to keep an eye on trends and research revolving around gender marketing.

Download List of First Names by Gender and Improve Conversion Rates by over 34% Present

NameGenderPro.com is marketing solution that offers direct and unlimited access to an extensive name gender database. NameGenderPro.com has collected 177,622 unique first names by gender: female, male and unisex. First names were collected from 365 million people over the course of 135 years, from countries like the U.S, UK, Canada and Australia as well as from the social media sites like Facebook. There’s an average 94 present match rate when business cross-checks NameGenderPro.com data set against its own database. It’s easy to download and you can start using and analysing your data in less than 10 minutes.

Gender Marketing Analytics is about understanding your customers and their profiles thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large, both men and women feel that they have not been targeted by the marketers properly. The marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing.

The purchasing behaviour of men and women are widely different, with most men going in for the purchase, while women browse before committing. This pattern was seen across cultures and regions, which brought about this conclusion. The same is true for internet shoppers – men tend to target specific products and have a general idea of what they’re looking for, while women like to shop their options and sometimes end up purchasing something other than what they initially intended to buy. It seems majority of women are about the shopping experience rather than actual consumption.

In order for marketer to improve acquisition and conversion rates - using name gender checker database like NameGenderPro.com is a quick and easy way to target your consumers with the best possible experience that would benefit your business. NameGenderPro.com offers free name gender checker sample that includes 9k first names that start with letter “A” as well as 3 paid plans:

1) Data Professional - Name by Gender: list of first names by gender that features over 95k unique first names collected from U.S.

2) Data Premium - Name by Gender: list of first names by gender that features over 177k unique first names collected from U.S., Canada, UK and Australia

3) Data Global - Name by Gender: list of first names by gender that features over 177k unique names collected from U.S., Canada, UK and Australia. This list beyond name and gender information includes name country, census year as well as people count.

Personalizing your marketing based on gender is an excellent way to increase conversion rates. However, this is sometimes hindered due to lack of information, such as when collecting only names and emails for a newsletter. Knowing the gender of these names isn’t always simple.

This is where a gender checker, such as NameGenderPro.com, can come in handy. A quick and seamless name gender check can make a world of difference in your marketing initiatives, whether it’s for ad retargeting, email marketing or content writing. Making the mistake of categorizing males as a female and vice versa can be devastating to your campaign.

It’s important to utilize a name gender checker database and the above-mentioned techniques to win over customers and prospects. It’s equally essential to keep an eye on trends and research revolving around gender marketing.