How to Use Name Gender Marketing to Grow Online Sales

The power of marketing lies within the data you collect from your prospects and customers. This means you need to have a solid strategy for collecting this data.

Gender marketing is one means to target your audience to increase conversions and sales. The internet makes it easy to collect the names of your website visitors using a simple sign up form. But in order to make this work, you need a lead magnet that will attract users and convince them to exchange their name and email for a download.

For example, you can use a white paper, case study, e-book, or exclusive video as a lead magnet. Once they sign up, you store their name and email and then continue watching their journey through the funnel.

But to help them along, you can use a segmented email campaign to target your women and men specifically. It’s best to have multiple segments for either gender to make them as personalized as possible.

Now, the key to a successful gender marketing campaign is to have a database you can use for gender marketing analytics. The first step to creating one is to download a list of names by gender that you can integrate into your database.

After setting up your gender marketing database, you’ll be able to use this forever and expand on it as your leads increase.

But where to find a list of gender names? You can visit NameGenderPro.com to get access to a comprehensive list of names for a one-time payment. It’s yours to use however you want forever.

It’s a small price to pay for the conversions you can witness by successfully using gender-based marketing. Stop by NameGenderPro.com today to get started!

Name Gender Marketing Segmentation — New Age of Behavioral Marketing

Understanding consumer behaviors is what marketing is all about. Yet, 76% of brands aren’t using behavioral marketing as part of their strategies.

It’s a proven method worth looking into, especially with 50% of geo-targeted mobile ads performing better than non-targeted ad campaigns.

There are many ways you can target a prospect, such as by location, gender, and age.

The businesses that are successfully implementing behavioral marketing techniques quickly learn about the 80x20 rule. The rule states that 20% of your metrics will drive 80% of your revenue. This goes to show the power of data.

But only if you’re collecting, analyzing, and using it correctly. One way to use the data you collect is for gender marketing. Gender is a big deal if the products or services you offer sell different between males and females.

You can implement gender segmentation easier by using a list of names by gender.

Such a list can help you decipher who’s who in your own database. You can find a comprehensive one at NameGenderPro.com. You pay only a one-time fee to download the gender guesser list. Then you implement it into your own database.

It’s yours forever and the accuracy is higher than any other list of genders by name. With it, you can begin segmenting your email campaigns based on who you’re targeting. No more guessing whether a customer or prospect is a male or female.

Stop by NameGenderPro.com to get more information about setting up your gender names database today.

Name Gender Marketing – Data Append Solution that You Own and Leverage

The data you collect from your customers and prospects are key to building successful marketing strategies. And it’s not just email that requires you to know details about your leads – you need it across all of your digital campaigns.

This includes your social media marketing, content marketing, and PPC ads. But what’s the role of gender marketing? If you’re segmenting each of your campaigns based on buyer behavior, then gender is everything. And knowing the gender of first name customers is key.

There are a lot of companies that provide data and append services, which sounds great at first glance. It gives you information about customers’ ages, locations, and gender. But much of the data is inaccurate or invalid.

How serious is this? Well, the average annual cost for bad data sits somewhere around $8.8 million. Not only are you wasting money on a poor service, but you’re campaigns are going down the drain, costing you even more revenue.

But there is another option – creating your own gender checker database. Rather than guessing the gender of names, you can use your database to crosscheck based on name data collected from all the major English-speaking countries.

Where can you get this gender guesser database? From NameGenderPro.com. All you have to do is download the list of names by gender into your database of customers and prospects. And you’ll own the list forever after paying a one-top fee.

What’s even better is you’re paying a fraction of the cost for a product that actually works. Stop by NameGenderPro.com today to find out more. 

Turning Consumer Names into Profits — Marketing Segmentation that Works for Every Business

This article is brought to you by NameGenderPro.com: leading provider of DIY data enhancement, data append and data research solutions. 

Creating buyer personas for your business is key to developing a successful campaign. This holds true whether you’re building campaigns around PPC ads, content, or email.

A part of understanding your customer is knowing their gender. With gender marketing, you’re able to dissect your campaigns into segments that are geared towards the right audience. Treating your customers and prospects the same, whether male or female, is a big mistake.

It’s a fact that women and men have different buyer journeys. If you’re able to collect data about their age, profession, and parental status, and you can develop a winning strategy that eases them through this journey.

Here’s an example of how you can use gender marketing analytics to create a winning strategy. Say you have a company like Weight Watchers that has a 90% female customer base. If you wanted to attract more men, you could run a campaign of ads and content geared specifically towards them.

Then you can use a gender marketing database to see if you’re campaign to attract more men is working. The importance of having a first name gender database is to check the names of your customers.

You can use this for subscribers, as well as those who make purchases for your service or product. Without it, you’d have to ask your prospects probing questions, such as their gender, which can turn them off and away from your site.

If you’re considering using a name gender database for your marketing campaigns, then be sure to check out NameGenderPro.com to set yours up today!

Businesses Have an AHA! Moment: Forgotten Power of Gender Based Marketing

Prejudices about "women and shopping" is common for the men dominated society: women spend more money, women buy longer, women can not decide what to buy. These ugly stereotypes, if neutralized to the smallest common denominator, would say: "Women buy gladly." At the same time the study from MIT reveals that in the recent years women’s hadn’t been leveraged to the full potential as a result of online retailers not emphasizing enough the importance of gender marketing segmentation.

E-commerce for women: the small difference

To begin with, one must note that women perceive their environment more peripherally than men, whose perceptiveness is more focused on one point. The female perception is somewhat more in the whole, the environment and the “whole” play a larger role. For instance, when men shop - they tend to buy a single product and focus on it. At the same time, woman perceive the environment in which this product is placed - the decorations around the product, smells and much more. The perception psychology as well as the evolutionary biology also deal with the differences in the perceptiveness of man and woman:  women listen better, react more sensitive to taste and take the world in warmer colors . The peripheral perception of women plays a special role for the e-commerce sector as it collides with the existing e-commerce concepts: search functions, hierarchical product categories and many others that currently determine everyday life in the online shops.

Data to demonstrate the buying power behind gender segmentation

• Preferred shopping times: women tend to be from 12.00 to 1PM, men from 7 pm to 8 pm
• Average order size across women buyers is $51.84 and $67.82 across men
• Average purchase time: women tend to spend 14 minutes while men 10 minutes.
• Page layout:  Women prefer "long” product descriptions, additional research, insights and etc while men prefer short and structured

How to leverage gender marketing segmentation for Saas

Study shows that including gender segmentation as part of the marketing strategy can increase your email open rates by over 25%, conversion rates by over 30%, click through rates by over 25% and retargeting rates by over 40%. Gender marketing segmentation is one of the easiest and yet under-utilized segmentations that marketers very often forget to leverage. The easiest way to get started is to download list of first names by gender from NameGenderPro.com and match their list against your own database by first name. NameGenderPro.com consolidated by far the largest name-gender list available for marketers. NameGenderPro’s database includes over 177k unique first names by gender (names by female and unisex) collected from publically available data sources such as US Census, UK, Canada, Australia and New Zealand Census as well as social media. Once you download list from NameGenderPro.com you can start analyzing your data and coming up with gender marketing strategy that suits your company’s objectives in less than 10 minutes.

How Knowing the First Name of Your Customers Can Boost Your Revenue by 50%

The single goal of every business is to increase revenue. The key to achieving this goal it to boost conversion rates. Only with the right techniques is this made possible. Gender marketing is a commonly overlooked tool that can enhance campaigns and customer buying journeys. The issue is most businesses (especially in the SaaS industry) have no segmentation based on gender. They are using the same emails, newsletters and landing pages for both sexes.

But how can you really know which customers are male and female? With a gender marketing database, like Name Gender Pro, you can find out the gender of names in your own database. This is done by matching the hundreds of thousands of names collected from around the world.

Once you know the gender of firstname, you can segment your customers into male and female campaigns. This can also work if you already have segments based on other criteria, making them even more personalized.

In order to see a difference in your conversions and revenue, you need to test out your campaigns. You can use gender marketing analytics to help determine which are working and why.

It’s essential to know how to design a campaign for women vs. men. For instance, you’ll find that:

    #   Women like longer product descriptions with insights and research – men don’t.
    #   Women tend to shop between noon and 1pm, while men shop between 7pm and 8pm.
    #   It takes women 14 minutes to make a purchase, while it takes men 10 minutes.

Small facts like these are game changers, but only if you’re using them to your advantage. Consider ordering Name Gender Pro to get started segmenting your campaigns and watch your revenue grow!

Name Gender List - Gender Marketing Segmentation That Works For Every Business!

Personalization is the marketing buzzword and it has caught on in just about every industry. Companies are investing in fancy technologies and expensive platforms to improve their ability to improve, however, they often forget to utilize the basic segmentation techniques such as marketing segmentation.

Gender based marketing segmentation had been around for many years but very few companies had been utilizing this technique. Yet this is one of the most effective marketing segmentation techniques that could instantly improve the growth rate and conversion rate by over 50%

Name Gender Pro is the #1 name gender database, that utilizes over 177,000 names collected from all the major English-speaking countries. This gender name checker can be used to transform your website, landing pages, product descriptions, emails and more.

Find out who’s male and female using a list of first names provided by Name Gender Pro. The process is seamless and quick, allowing you to get back to what you do best – marketing for your consumers

Take the data you already have about your customers and add the final touch by identifying them by gender. Using Name Gender Pro, you will have access to a first name gender database csv, which can be used to correlate with your own database of customer names.

Buy Name Gender Pro today to get started building stronger campaigns that will boost conversions!

How to benefit your business and consumers from the hidden power of gender marketing

This article is brought to you by NameGenderPro.com: leading name-gender data and research provider in gender, marketing and consumer behavior

Hidden power of gender marketing

Gender marketing is one of the most underutilized strategies in online marketing that very few businesses taking an advantage on. At the same time, gender marketing is one of the most powerful and the easiest approaches to implement. Furthermore, gender marketing is probably the only strategy that has a potential to grow company’s revenue by 30% or more without making any major (or minor) investment in paid search or internal resources. What’s even better -  in order to start analyzing consumer’ gender - all you need is to cross reference list of unique first names by gender against your own list of first names.

Within less than 10 minutes you’ll be able to answer a very simple question: what are the differences in purchase behaviors between male and female consumers AND how to grow your business moving forward. Download a free sample to see if gender marketing is right for your business <http://www.namegenderpro.com/landing/>

Origin of gender marketing

The term gender marketing emerged about 15 years ago as result of fundamental consideration of markets from the point of view of women and male consumers. Gender-based marketing aims to develop and manufacture products and services that have different advantages for men or women. Gender marketing is not necessarily addressing traditional gender roles, but rather captures specific angles and approaches to speak to different segments of consumers.

Women and men not only live in different life structures but they also make different purchasing decisions , which should be considered in the marketing. Gender roles are therefore no longer just a social issue, but also an important economic factor.

While the concept of "female commerce" provides a concrete distinction for women's specific marketing approaches, the men-oriented approach is not specifically defined. This fact demonstrates the advertising hitherto directed to male needs and views, which seems so self-evident that it does not need any conceptual limitation. To translate she-commerce simply with e-commerce for women would not meet the broad reference framework of this concept. This is not only about women in ecommerce, but also about the treatment of popular women's items such as fashion and cosmetics. While men, according to some study results, tend to shop more targeted online and usually have a relatively concrete idea of ​​how their product looks, women prefer to "stroll". Women tend to spend on average more time on the site and can be inspired and buy occasionally something other than what they actually need.

 Checklist for the successful use of gender marketing

How to implement gender marketing strategy?

One of the easiest and most cost effective approaches to implement “gender guesser” marketing strategy in your organization is to acquire publicly available list of first names by gender and run “reverse append” against first names in your database. NameGenderPro.com is the largest list of first names by gender that available for markets. In less than ten minutes you can download the list and start building your gender marketing strategy

Important aspects to consider for successful gender marketing strategy:

Language: The language is decisive for the process of buying a decision. While for the man rather short and concise information to the product count, women tend to put more emphasis on details and a decorating language.

Feel-good factor vs. Pragmatism: Women want to be advised and understood, they involve other people in their purchasing decisions. For the female clientele, factors such as sympathy and trust play a much more important role than for men who are more likely to buy and decide for themselves.

Page View: In the side view of the presentation of the individual products, the differences in the perception is important. Studies show that women have demonstrated a rather peripheral perception, which can be approached online similar to a stationary shop, where the products are still to be seduced at the escalator or checkout. In the more linear perception of men, on the contrary, hierarchical product categories as well as released photographs seem to work.

Virality: For women, opinions from their social environment play an important role in their purchasing decisions. Pictures and information about desired products are therefore often shared via the social networks (Pinterest is very popular among women). Note that your website includes the common sharing features.

Customer's recommendation: Customers' opinions are just as important for online shopping. Please note that your website invites you to leave customer reviews.