Understanding consumer behaviors is what marketing is all
about. Yet, 76% of brands aren’t using behavioral marketing as part of their
strategies.
It’s a proven method worth looking into, especially with 50%
of geo-targeted mobile ads performing better than non-targeted ad campaigns.
There are many ways you can target a prospect, such as by
location, gender, and age.
The businesses that are successfully implementing behavioral
marketing techniques quickly learn about the 80x20 rule. The rule states that
20% of your metrics will drive 80% of your revenue. This goes to show the power
of data.
But only if you’re collecting, analyzing, and using it
correctly. One way to use the data you collect is for gender marketing. Gender
is a big deal if the products or services you offer sell different between
males and females.
You can implement gender segmentation easier by using a list
of names by gender.
Such a list can help you decipher who’s who in your own
database. You can find a comprehensive one at NameGenderPro.com. You pay only a
one-time fee to download the gender guesser list. Then you implement it into
your own database.
It’s yours forever and the accuracy is higher than any other
list of genders by name. With it, you can begin segmenting your email campaigns
based on who you’re targeting. No more guessing whether a customer or prospect
is a male or female.
Stop by NameGenderPro.com to get more information about
setting up your gender names database today.
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