Thursday, June 14, 2018

Name Gender Marketing – Data Append Solution that You Own and Leverage


The data you collect from your customers and prospects are key to building successful marketing strategies. And it’s not just email that requires you to know details about your leads – you need it across all of your digital campaigns.

This includes your social media marketing, content marketing, and PPC ads. But what’s the role of gender marketing? If you’re segmenting each of your campaigns based on buyer behavior, then gender is everything. And knowing the gender of first name customers is key.

There are a lot of companies that provide data and append services, which sounds great at first glance. It gives you information about customers’ ages, locations, and gender. But much of the data is inaccurate or invalid.

How serious is this? Well, the average annual cost for bad data sits somewhere around $8.8 million. Not only are you wasting money on a poor service, but you’re campaigns are going down the drain, costing you even more revenue.

But there is another option – creating your own gender checker database. Rather than guessing the gender of names, you can use your database to crosscheck based on name data collected from all the major English-speaking countries.

Where can you get this gender guesser database? From NameGenderPro.com. All you have to do is download the list of names by gender into your database of customers and prospects. And you’ll own the list forever after paying a one-top fee.

What’s even better is you’re paying a fraction of the cost for a product that actually works. Stop by NameGenderPro.com today to find out more. 


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