The data you collect from your customers and prospects are
key to building successful marketing strategies. And it’s not just email that
requires you to know details about your leads – you need it across all of your
digital campaigns.
This includes your social media marketing, content
marketing, and PPC ads. But what’s the role of gender marketing? If you’re
segmenting each of your campaigns based on buyer behavior, then gender is
everything. And knowing the gender of first name customers is key.
There are a lot of companies that provide data and append
services, which sounds great at first glance. It gives you information about
customers’ ages, locations, and gender. But much of the data is inaccurate or
invalid.
How serious is this? Well, the average annual cost for bad
data sits somewhere around $8.8 million. Not only are you wasting money on a
poor service, but you’re campaigns are going down the drain, costing you even
more revenue.
But there is another option – creating your own gender
checker database. Rather than guessing the gender of names, you can use your
database to crosscheck based on name data collected from all the major
English-speaking countries.
Where can you get this gender guesser database? From
NameGenderPro.com. All you have to do is download the list of names by gender
into your database of customers and prospects. And you’ll own the list forever
after paying a one-top fee.
No comments:
Post a Comment