How to benefit your business and consumers from the hidden power of gender marketing

This article is brought to you by NameGenderPro.com: leading name-gender data and research provider in gender, marketing and consumer behavior

Hidden power of gender marketing

Gender marketing is one of the most underutilized strategies in online marketing that very few businesses taking an advantage on. At the same time, gender marketing is one of the most powerful and the easiest approaches to implement. Furthermore, gender marketing is probably the only strategy that has a potential to grow company’s revenue by 30% or more without making any major (or minor) investment in paid search or internal resources. What’s even better -  in order to start analyzing consumer’ gender - all you need is to cross reference list of unique first names by gender against your own list of first names.

Within less than 10 minutes you’ll be able to answer a very simple question: what are the differences in purchase behaviors between male and female consumers AND how to grow your business moving forward. Download a free sample to see if gender marketing is right for your business <http://www.namegenderpro.com/landing/>

Origin of gender marketing

The term gender marketing emerged about 15 years ago as result of fundamental consideration of markets from the point of view of women and male consumers. Gender-based marketing aims to develop and manufacture products and services that have different advantages for men or women. Gender marketing is not necessarily addressing traditional gender roles, but rather captures specific angles and approaches to speak to different segments of consumers.

Women and men not only live in different life structures but they also make different purchasing decisions , which should be considered in the marketing. Gender roles are therefore no longer just a social issue, but also an important economic factor.

While the concept of "female commerce" provides a concrete distinction for women's specific marketing approaches, the men-oriented approach is not specifically defined. This fact demonstrates the advertising hitherto directed to male needs and views, which seems so self-evident that it does not need any conceptual limitation. To translate she-commerce simply with e-commerce for women would not meet the broad reference framework of this concept. This is not only about women in ecommerce, but also about the treatment of popular women's items such as fashion and cosmetics. While men, according to some study results, tend to shop more targeted online and usually have a relatively concrete idea of ​​how their product looks, women prefer to "stroll". Women tend to spend on average more time on the site and can be inspired and buy occasionally something other than what they actually need.

 Checklist for the successful use of gender marketing

How to implement gender marketing strategy?

One of the easiest and most cost effective approaches to implement “gender guesser” marketing strategy in your organization is to acquire publicly available list of first names by gender and run “reverse append” against first names in your database. NameGenderPro.com is the largest list of first names by gender that available for markets. In less than ten minutes you can download the list and start building your gender marketing strategy

Important aspects to consider for successful gender marketing strategy:

Language: The language is decisive for the process of buying a decision. While for the man rather short and concise information to the product count, women tend to put more emphasis on details and a decorating language.

Feel-good factor vs. Pragmatism: Women want to be advised and understood, they involve other people in their purchasing decisions. For the female clientele, factors such as sympathy and trust play a much more important role than for men who are more likely to buy and decide for themselves.

Page View: In the side view of the presentation of the individual products, the differences in the perception is important. Studies show that women have demonstrated a rather peripheral perception, which can be approached online similar to a stationary shop, where the products are still to be seduced at the escalator or checkout. In the more linear perception of men, on the contrary, hierarchical product categories as well as released photographs seem to work.

Virality: For women, opinions from their social environment play an important role in their purchasing decisions. Pictures and information about desired products are therefore often shared via the social networks (Pinterest is very popular among women). Note that your website includes the common sharing features.

Customer's recommendation: Customers' opinions are just as important for online shopping. Please note that your website invites you to leave customer reviews.