Turning Consumer Names into Profits — Marketing Segmentation that Works for Every Business

This article is brought to you by NameGenderPro.com: leading provider of DIY data enhancement, data append and data research solutions. 

Creating buyer personas for your business is key to developing a successful campaign. This holds true whether you’re building campaigns around PPC ads, content, or email.

A part of understanding your customer is knowing their gender. With gender marketing, you’re able to dissect your campaigns into segments that are geared towards the right audience. Treating your customers and prospects the same, whether male or female, is a big mistake.

It’s a fact that women and men have different buyer journeys. If you’re able to collect data about their age, profession, and parental status, and you can develop a winning strategy that eases them through this journey.

Here’s an example of how you can use gender marketing analytics to create a winning strategy. Say you have a company like Weight Watchers that has a 90% female customer base. If you wanted to attract more men, you could run a campaign of ads and content geared specifically towards them.

Then you can use a gender marketing database to see if you’re campaign to attract more men is working. The importance of having a first name gender database is to check the names of your customers.

You can use this for subscribers, as well as those who make purchases for your service or product. Without it, you’d have to ask your prospects probing questions, such as their gender, which can turn them off and away from your site.

If you’re considering using a name gender database for your marketing campaigns, then be sure to check out NameGenderPro.com to set yours up today!