Men vs Women Buyers: How Gender Marketing Analytics Can Enhance Your Advertising and Increase Sales

The psyche of the male and female shopper is something you don’t want to overlook when creating your marketing collateral. It’s Not Prejudice, its Science. Science has proven that the way men and women think are indeed different and it affects how they shop. The purchasing behaviour of men and women are widely different, with most men going in for the purchase, while women browse before committing. It appears that women shop between midnight and 1am and men between 7pm and 8pm. It also appears that on average, women take 14 minutes to shop and 10 minutes for men.

How to target your prospects at the best times, on the right channels and using the right language and make more informed decisions about the content and ads you create?

First of all - you should start with cross-checking your database names against name gender database to identify gender of your consumer.

NameGenderPro.com allows instant access to over 177k first names by gender collected from the official data sources in US, Canada, United Kingdom, Australia and New Zealand. NameGenderPro.com enables you to quickly cross-reference your own database to determine female, male and unisex names.

Once you purchase NameGenderPro.com first names by gender list, you’ll be able to take an advantage on implementing 6 gender marketing tactics that work:

1. The language: When marketing towards men, you should use content that is short and concise. Women prefer content that is fairly detailed and uses decorative language.

2. Page view: Women have a better peripheral view than men, enabling them to see broader. For this reason, using a slideshow of products would be ideal. Men have a linear perception, which is why hierarchal product categories would suffice.

3. Social proof: Women oftentimes base their purchasing decisions off of other people’s opinions, which is why online reviews and social sharing are important. Using social share buttons on your product pages can help customers share your products with others.

4. Influencer support: Having popular bloggers recommend your products can also persuade female buyers to purchase from your brand.

5. Customer reviews: Allowing customers to leave reviews on your site can help convince women buyers to purchase your products.

6. Building trust: Men consumers tend to make their own buying decisions, while women rely on trust and understanding before making a purchase.

It’s important to utilize a name gender checker database and the above-mentioned techniques to win over customers and prospects. It’s equally essential to keep an eye on trends and research revolving around gender marketing.

Download List of First Names by Gender and Improve Conversion Rates by over 34% Present

NameGenderPro.com is marketing solution that offers direct and unlimited access to an extensive name gender database. NameGenderPro.com has collected 177,622 unique first names by gender: female, male and unisex. First names were collected from 365 million people over the course of 135 years, from countries like the U.S, UK, Canada and Australia as well as from the social media sites like Facebook. There’s an average 94 present match rate when business cross-checks NameGenderPro.com data set against its own database. It’s easy to download and you can start using and analysing your data in less than 10 minutes.

Gender Marketing Analytics is about understanding your customers and their profiles thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large, both men and women feel that they have not been targeted by the marketers properly. The marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing.

The purchasing behaviour of men and women are widely different, with most men going in for the purchase, while women browse before committing. This pattern was seen across cultures and regions, which brought about this conclusion. The same is true for internet shoppers – men tend to target specific products and have a general idea of what they’re looking for, while women like to shop their options and sometimes end up purchasing something other than what they initially intended to buy. It seems majority of women are about the shopping experience rather than actual consumption.

In order for marketer to improve acquisition and conversion rates - using name gender checker database like NameGenderPro.com is a quick and easy way to target your consumers with the best possible experience that would benefit your business. NameGenderPro.com offers free name gender checker sample that includes 9k first names that start with letter “A” as well as 3 paid plans:

1) Data Professional - Name by Gender: list of first names by gender that features over 95k unique first names collected from U.S.

2) Data Premium - Name by Gender: list of first names by gender that features over 177k unique first names collected from U.S., Canada, UK and Australia

3) Data Global - Name by Gender: list of first names by gender that features over 177k unique names collected from U.S., Canada, UK and Australia. This list beyond name and gender information includes name country, census year as well as people count.

Personalizing your marketing based on gender is an excellent way to increase conversion rates. However, this is sometimes hindered due to lack of information, such as when collecting only names and emails for a newsletter. Knowing the gender of these names isn’t always simple.

This is where a gender checker, such as NameGenderPro.com, can come in handy. A quick and seamless name gender check can make a world of difference in your marketing initiatives, whether it’s for ad retargeting, email marketing or content writing. Making the mistake of categorizing males as a female and vice versa can be devastating to your campaign.

It’s important to utilize a name gender checker database and the above-mentioned techniques to win over customers and prospects. It’s equally essential to keep an eye on trends and research revolving around gender marketing.

Supercharge 2017 Acquisition and Content Marketing with #1 Name Gender Database

NameGenderPro.com is the leading solution in gender marketing analytics that provides instant access to a database of over 177k unique first names by gender: male, female and unisex. With NameGenderPro you can quickly and easily start matching your customers and prospects to the gender in less than ten minutes.

Name Gender Pro has collected 177k unique female, male and unisex first names from 365 million people over the course of 135 years, from countries like the U.S, UK, Canada and Australia. This data is collected from quality sources, such as the U.S. Census, international databases and social media. It’s easy to download and use, and in less than ten minutes you can start analysing your own database using list of names by gender downloaded from NameGenderPro.com.

Name Gender Pro offers three different packages to choose from so that you can select the one that best suits your business and marketing needs.

1. Data Professional: Features over 95k unique first names by gender collected from U.S. Census

2. Data Premium: Features over 177k unique first names by gender collected from U.S., Canada, UK and Australia

3. Data Global: Features over 177k unique first names by gender collected from U.S., Canada, UK and Australia

Data tells us men and women shoppers vary greatly across industries. This makes it even more necessary to know what gender your customers and prospects are to improve your marketing and re-marketing efforts. Areas your business can benefit from gender marketing includes: content marketing, Ad design, Newsletters, retargeting, product analytics, acquisition marketing, email marketing and many more. Studies show that personalized emails and ads have a much higher conversion rate than those that aren’t.