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NameGenderPro.com: leading name-gender data and research provider in gender,
marketing and consumer behavior
Hidden power of gender marketing
Gender marketing is one of the most
underutilized strategies in online marketing that very few businesses taking an
advantage on. At the same time, gender marketing is one of the most powerful
and the easiest approaches to implement. Furthermore, gender marketing is
probably the only strategy that has a potential to grow company’s revenue by
30% or more without making any major (or minor) investment in paid search or
internal resources. What’s even better - in order to start analyzing consumer’
gender - all you need is to cross reference list of unique first names by
gender against your own list of first names.
Within less than 10 minutes you’ll be able to
answer a very simple question: what are the differences in purchase behaviors
between male and female consumers AND how to grow your business moving forward.
Download a free sample to see if gender marketing is right for your business <http://www.namegenderpro.com/landing/>
Origin of gender marketing
The term gender marketing emerged about 15 years
ago as result of fundamental consideration of markets from the point of view of
women and male consumers.
Gender-based marketing aims to develop and manufacture products and services
that have different advantages for men or women. Gender marketing is not
necessarily addressing traditional gender
roles, but
rather captures specific angles and approaches to speak to different segments
of consumers.
Women
and men not only live in different life structures but they also make different
purchasing decisions , which should be considered in the marketing.
Gender roles are therefore no longer just a social issue, but also an important
economic factor.
While the concept of "female commerce"
provides a concrete distinction for women's specific marketing approaches, the
men-oriented approach is not specifically defined. This fact demonstrates the
advertising hitherto directed to male needs and views, which seems so
self-evident that it does not need any conceptual limitation. To translate
she-commerce simply with e-commerce for women would not meet the broad
reference framework of this concept. This is not only about women in ecommerce,
but also about the treatment of popular women's items such as fashion and
cosmetics. While men, according to some study results, tend to shop more
targeted online and usually have a relatively concrete idea of how their
product looks, women prefer to "stroll". Women tend to spend on
average more time on the site and can be inspired and buy occasionally
something other than what they actually need.
Checklist
for the successful use of gender marketing
How to implement gender marketing strategy?
One of the easiest and most cost effective
approaches to implement “gender guesser” marketing strategy in your
organization is to acquire publicly available list of first names by gender and
run “reverse append” against first names in your database. NameGenderPro.com is
the largest list of first names by gender that available for markets. In less
than ten minutes you can download the list and start building your gender
marketing strategy
Important aspects to consider for successful gender
marketing strategy:
Language: The
language is decisive for the process of buying a decision. While for the man
rather short and concise information to the product count, women tend to put
more emphasis on details and a decorating language.
Feel-good factor vs. Pragmatism: Women want to be advised and understood, they involve other people
in their purchasing decisions. For the female clientele, factors such as
sympathy and trust play a much more important role than for men who are more
likely to buy and decide for themselves.
Page View: In
the side view of the presentation of the individual products, the differences
in the perception is important. Studies show that women have demonstrated a
rather peripheral perception, which can be approached online similar to a
stationary shop, where the products are still to be seduced at the escalator or
checkout. In the more linear perception of men, on the contrary, hierarchical
product categories as well as released photographs seem to work.
Virality:
For women, opinions from their social environment play an important role in
their purchasing decisions. Pictures and information about desired products are
therefore often shared via the social networks (Pinterest is very popular among
women). Note that your website includes the common sharing features.
Customer's recommendation: Customers' opinions are just as important for online shopping.
Please note that your website invites you to leave customer reviews.
