What
factors are important for planning your growth hacking campaign? How to
increase your revenue without increasing spend? How to find new acquisition
channels that would work for your business? If you like many other businesses
asking all these questions - gender marketing segmentation might be exactly
what you’ve been looking for.
Gender
Marketing Segmentation is one of the few growth hacking techniques that not
many companies but that appears to be highly beneficial for these that do.
Gender marketing segmentation doesn’t require incremental budget or additional
stuff. All you need is to match your own database names against certified list
of names by gender. Thus you can easily append a gender to every name you have
in the database and you can start benefiting from marketing segmentation in no
time.
There are few name
gender database that you might use:
1. Census data set - US census collects first
name by gender and this data is available for anyone’s use. The benefit of US
Census data source - it has over 100 years of data and its free. The downside -
the data requires a substantial clean-up and you must download individually
over 100 files (one file per each year) and spend time processing and parsing
these files into one master file
2. https://gender-api.com/ - one of the few
vendors when you can access to name gender list via API. One of the downsides -
the database is relatively small, only 20k names and accessing API would
require recurrent monthly payment
3. NameGenderPro.com - probably your best
choice. Name Gender Pro collected the largest list of names by gender (over
177k unique names collected from US Census as well as UK, Canada and
Australia).
NameGenderPro.com
doesn’t require monthly recurring payments or API connection. You can simply download
the list and hack gener marketing segmentation in no time.
If
used properly, gender marketing segmentation can:
● Increase email open rates by 25 percent
● Boost conversion rates by 30 percent
● Raise click through rates by over 25
percent
● Enhance retargeting rates by over 40
percent
This
simple, yet underutilized technique is a must for any businesses.