The power of marketing lies within the data you collect from your prospects and customers. This means you need to have a solid strategy for collecting this data.
Gender marketing is one means to target your audience to increase conversions and sales. The internet makes it easy to collect the names of your website visitors using a simple sign up form. But in order to make this work, you need a lead magnet that will attract users and convince them to exchange their name and email for a download.
For example, you can use a white paper, case study, e-book, or exclusive video as a lead magnet. Once they sign up, you store their name and email and then continue watching their journey through the funnel.
But to help them along, you can use a segmented email campaign to target your women and men specifically. It’s best to have multiple segments for either gender to make them as personalized as possible.
Now, the key to a successful gender marketing campaign is to have a database you can use for gender marketing analytics. The first step to creating one is to download a list of names by gender that you can integrate into your database.
After setting up your gender marketing database, you’ll be able to use this forever and expand on it as your leads increase.
But where to find a list of gender names? You can visit NameGenderPro.com to get access to a comprehensive list of names for a one-time payment. It’s yours to use however you want forever.
It’s a small price to pay for the conversions you can witness by successfully using gender-based marketing. Stop by NameGenderPro.com today to get started!
